Business Case (Example 2) - Innovation: From Yogurt Cup to Samsonite Suitcase

Transforming Recycled Materials into Durable Travel Solutions.
Innovation: From Yogurt Cup to Samsonite Suitcase

In these times of coronavirus, we all dream of traveling. As soon as circumstances allow again, why not plan a city trip to Porto or a longer stay in Morocco? It’s decided! I’m going on vacation and bringing along… a brand-new Magnum Eco suitcase by Samsonite, made entirely of recycled polypropylene by Veolia, Quality Circular Polymers, and LyondellBasell!

1,200 kg CO2
per ton of recycled plastic raw material produced compared to virgin plastic.

80 to 90%
less energy consumption for the production of recycled plastic compared to virgin plastic.

Waste Gets a Second Life: A Success Story with Samsonite and Veolia

Samsonite has long been committed to caring for the environment, and Veolia shares that vision. This shared concern for the planet led to a collaboration a few years ago when Samsonite approached Veolia. That initial partnership resulted in the creation of the S’Cure ECO trolley, a limited-edition suitcase made from recycled plastic sourced from post-consumer waste collected and sorted by Veolia.

Today, following the success of that initial project, Samsonite has introduced the ultralight Magnum Eco suitcase. Available in three sizes and five colors, this product is now marketed globally, demonstrating the potential of sustainable innovation.

What makes this product exceptional?

Lightweight Design: The Magnum Eco is Samsonite’s lightest suitcase with a 3-point locking system. The most common size weighs just 4 kg!
Shock Resistance: Exceptionally durable, the suitcase passed a drop test from a height of 3 meters with no damage.
Circular Economy Excellence: This premium product exemplifies circular economy principles at their best.

A Successful Collaboration

The Magnum Eco’s remarkable performance is the result of close cooperation between key partners. It begins with household waste collected and sorted by Veolia in Belgium and the Netherlands. QCP (Quality Circular Polymers), an innovative plastics recycling company and joint venture between Veolia and LyondellBasell, processes this waste. The polypropylene is recycled into high-quality raw materials in pellet form, which companies like Samsonite incorporate into their production processes.

Closing the Loop

As consumers, it’s reassuring to know that everyday waste, such as yogurt pots and strawberry containers placed in expanded blue recycling bags, can be transformed into high-end products. This short value chain—household waste processed by QCP via Veolia and returned to consumers through Samsonite—highlights the power of circular economy practices.

Looking ahead, Samsonite aims to go even further, not just by using high-quality recycled materials but by innovating in circular design. The company is exploring ways to make plastic shells and smaller components, like wheels, even easier to dismantle and recycle at the end of the suitcase's life.

 

Waste Gets a Second Life